On Sale September 22nd, 2026
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From beloved horror maven Alma Katsu comes a terrifying reimagining of The Picture of Dorian Gray for the internet age.
Beauty doesn’t fade. It feeds.
Dorothy Wagner has spent her whole life wanting nothing more than to be seen. But after failing to make her mark as an influencer, she takes a job working for a brilliant coder whose company is focused on cutting-edge deepfake technology. And there, in secret, is where she creates her salvation.
Isabella. An impossibly gorgeous girl who takes social media by storm. Dorothy’s artistry is brilliant, and Isabella seems so real that she garners millions of followers. But everybody knows overnight success doesn’t just happen. And when someone gets a little too close to the truth, a violent confrontation sends Dorothy on the run, forcing her to confront what she’s willing to sacrifice to keep her secrets.
A modern reimagining of a classic tale, Alma Katsu’s Incarnate is an illuminating, haunting tale of algorithmic worship and beauty that can kill.
Praise & Reviews
“Incarnate ruthlessly distilled all of my AI paranoia into an eerily relevant, binge-worthy thriller that made me scared of my phone for days.” – David Yoon, New York Times bestselling author of Version Zero
“Incarnate shines a terrifying light on how scary modern technology is. It’s a shocking thriller that will dial your paranoia to eleven!” —Jonathan Maberry, New York Times bestselling author of Red Empire and NecroTek
“Alma Katsu’s got her finger on the zeitgeist with Incarnate, where body horror meets AI, in a novel whose pages fly. What elevates her work is her research—even the most far-fetched genre plot points are utterly believable in Katsu’s masterful hands.” —Sarah Langan, author of Trad Wife
“Incarnate is a cautionary tale perfectly told by Alma Katsu. It’s a fast-paced read that quickly becomes addictive—not unlike the social media environment readers are being warned about.” —Bolo Books